Everything You Need to Know About Flatsome: A WordPress Theme Review

flatsome theme

For WordPress e-commerce themes, there is no lack of choices. However, Flatsome has been around for several years and has gathered extensive support from business owners and developers. Its success speaks to its reliability and user-friendliness in setting up an online store.

Three years ago, I purchased Flatsome for a redesign project and since then, the site is still going strong.

What Sets Flatsome apart from other page builders

Unlike Divi and Elementor, Flatsome emphasizes e-commerce by exclusively specializing in WooCommerce.

Flatsome can be used for e-commerce and non-e-commerce projects, yet you will get the most value from this platform if you launch an online store. That said, you’ll find a selection of agency and small business templates.

Divi was the go-to option when choosing the ideal WordPress builder for my project. While Divi had plenty of versatility and customization options, many of its templates seemed ill-suited for smaller business sites.

The header builder is an unsung hero of Flatsome.

Web designs must look beautiful but stay away from being too modern since it can push potential customers away due to inconvenient navigation or an unpleasant user experience, which would inevitably lead to lower conversions.

Flatsome has a wide variety of stylish modern templates and individual page elements that you can mix and match to find the perfect balance for your store.

Flatsome elements


Designing and constructing a prototype has never been easier, thanks to the integrated wireframe kit and UX Creator. The Flatsome Studio is a fantastic example of what you can achieve without coding; it offers unparalleled freedom when creating your layouts.

Flatsome has a UX builder that lets you drag and drop elements to create custom layouts, for example, you can easily mix and match video sliders and text image blocks together.

Flatsome Studio

Consider this: the Flatsome Studio provides you with premade layouts and templates, or if you like to get more precise within your page template, then the UX Builder allows for that too.


At first, I was hesitant to invest in Flatsome’s features on ThemeForest due to the low cost. However, you can be certain that it comes with a comprehensive library of documentation and videos available on YouTube.

As I previously stated, the regular cost on Theme Forest is $59, which will cover you for a single website. This works best if you only have one project in mind; however, it becomes expensive fast if multiple projects are involved. Despite an extended license of almost $3,000 available too, I would much rather see something like Elementor’s agency pricing scheme offered as well.


One area where Flatsome falls short to me is the lack of third-party tools such as Crocoblocks or Ultimate Elementor.

As we take on more projects with Elementor, the lack of integrated third-party tools has become a significant challenge. As good as Flatsome is, I’d have to take Elementor Pro because of the pricing and access to more tools.

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