As practitioners in the professional custom WordPress design services industry, intense competition can lead many to compete on price or become a one-stop-shop. Unfortunately, neither option is sustainable for your company’s long-term survival -instead, try freelancer collaboration.
Extend Your Services With Freelancer Collaboration
They say there are riches in niches, meaning that a WordPress development agency should focus on core competencies for a specific type of clientele. Clients are savvy and would rather have one or two of your best services than five mediocre ones. One way to improve options without overextension is to partner with another firm.
If you’re a beast at PR, then maybe you don’t need to offer video production.
Chances are you know other professionals in related fields and are open to collaboration. Ideally, you’ve worked with this person in the past, or you have mutual acquaintances that can vouch for the individual. If not, I find that people who are bad at responding to emails or following up are usually good predictors.
Start small.
It could be an internal project which allows both organizations to develop a working model such as roles and responsibilities, etc.
Be aware the issues you will run into are likely cultural rather than the poor quality of WordPress maintenance service. Partnering may take two or three projects to realize the benefits of collaboration. The key is to develop an environment of constant improvement and mutual respect.
Own your mistakes, fix them as needed, and never let your partner down to custom WordPress design.
If you have a partnership that delivers constant referrals on your projects, then do your best to reciprocate. The money can flow in two different directions so that both your businesses can grow.
With a solid working relationship and a clear sense of the expanded service offerings. It’s time to scale up your marketing efforts.
