Carolyn Solo is an LCSW based in Pennsylvania and specializes in trauma. Our objective was to create an inviting atmosphere where potential patients could learn more about Carolyn’s rare specialties and then book an appointment.
We began by creating Carolyn’s brand identity – logo colors and style guide. Next, we designed a site that felt safe, relaxed and welcoming through photography and non-clinical vocabulary. We also integrated her online appointment software into the website, reducing Carolyn’s need to create appointments for patients manually. Finally, we researched the best keywords to boost Carolyn’s rankings in Google.