e-commerce

The Off-Season

Mockup of the Off Season website

By the Numbers

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First Day Orders
THE BRIEF

Building off our ongoing partnership with Dreamville Records, we were tasked with building a second e-commerce store, this time for the Off-Season Album. 

WHAT WE DID

We created several visual concepts of The Off-Season based on ideas from J. Cole and his creative team. Internally these were labeled as low, medium, and high risk based on the likelihood we’d need to change direction once the album artwork was finalized. 

After receiving preliminary approval we began the development of two versions of the site. Version 1 was experiential and used hand-drawn artwork from J. Cole himself. Version 2 was more scaled-down but ultimately better suited to the album artwork and products. 

 

THE OUTCOME
  • Sales from The Off-Season have eclipsed that of the Dreamville Store at launch.
  • Implementation of Facebook, Google, and Snapchat pixels have improved ad optimization and retargeting.