Cool Culture


April 15, 2022
Cool Culture Website Redesign

Cool Culture partners with over 450 schools and early childhood programs annually to provide 50,000 historically marginalized families and their young children with free, unlimited admission to our network of 90 museums, historical societies, zoos, and botanical gardens.

As a WordPress Agency, Eflat designed the website from the ground up in Adobe XD and then sliced the many templates into HTML5 and CSS for approval. The goal of this website was to help people get into the great programs from Cool Culture with dynamic content and clear calls to action.



User Experience
Content Migration
Content Audit
Visual Design
WordPress Development
Content Production

We created a fully clickable prototype using wireframes to test the user experience with the Cool Culture staff before committing the visual designs. This allowed us the opportunity to revise the copy deck and avoid using placeholder text.

The unique texture effects on the website presented initially presented scaling issues on mobile, but with some clever CSS, we were able to translate the new designs on mobile without compromises. The approach paid off as 73% of website traffic since launch has come from mobile devices.

By using the old site's guidelines and then enhancing them with textures, we were able to create a more cohesive brand.