Cool Culture Website Redesign

Cool Culture partners with over 450 schools and early childhood programs annually to provide free, unlimited admission to its network of 90 museums, historical societies, zoos, and botanical gardens to 50,000 historically marginalized families and young children.

As a WordPress Agency, Eflat designed the website from the ground up in Adobe XD and then sliced the many templates into HTML5 and CSS for approval. Ongoing designs are handled in Figma with Canva being used by the client’s in-house staff.

The goal of this website was to help people access great programs from Cool Culture through dynamic content and clear calls to action.

Services

Branding, Strategy

To create a strong foundation, start with a brand book.

Wireframes

High Fidelity Wireframing

Wireframing the Cool Culture website had many benefits for our designers and end users, including increased collaboration, improved communication, and better usability.

Webdesign

Website Design and Development

To better serve their growing audience and partner network, Cool Culture chose to work with Eflat as their web development agency which was experienced in designing user-friendly, interactive website redesigns.

After a thorough review of their current site and an in-depth discussion of their needs, we recommended a full redesign focusing on creating an improved user experience and making information easily accessible to visitors and partners.

Responsive
Website
Development

Mobile First Development

The unique texture effects on the website initially presented scaling issues on mobile, but with some clever CSS, we could translate the new designs on mobile without compromise.

The approach paid off as 73% of website traffic since launch has come from mobile devices.

Ongoing Collaboration

Strategic Partnership

Our work with Cool Culture didn’t end at launch. Since the 2022 redesign, we’ve remained a trusted digital partner—collaborating closely with program managers, senior leadership, and the board to ensure the website continues to serve as a dynamic tool for engagement and growth.

We’ve supported multiple initiatives, including the creation of dedicated landing pages for donation campaigns and retention programs targeting principals and education center leaders—key stakeholders in the enrollment process.

These strategic updates help align the website with Cool Culture’s broader outreach and fundraising goals, ensuring it evolves alongside their mission.