School Web Design Best Practices

As an admissions representative, you understand better than most the unique challenges schools face in attracting new students. With the shift towards online marketing, it has become more crucial than ever to have a robust online presence that accurately reflects your school’s brand and values.

I’m excited to present to you a comprehensive guide on how to enhance your school’s online marketing. In this post, we will cover various topics, including branding, website design, admission information, and student life. 

Additionally, we will delve into the advantages of using WordPress and its plugins to create and manage your school’s website.

At Eflat, we are dedicated to helping schools thrive in the digital era. With more than a decade of experience in web design and development, we have assisted numerous schools in enhancing their online presence and attracting more students.

Branding/Brand Identity

Your school’s brand is what sets you apart from other institutions. Establishing a consistent brand identity across all your online platforms is important. This includes your website, social media channels, and email communications. Brand identity means ensuring consistency across all mediums of your logo, colors, and messaging.

Consider creating a style guide that outlines your brand’s visual and messaging elements. This includes your color palette, font choices, voice and tone, and imagery guidelines. Use this guide as a reference when creating new marketing materials.


Website Design

The main goal of your school’s website is to provide information to prospective students and their families. Your homepage should provide an overview of your school’s mission and values. Other key pages should include information about your services, admission requirements, student life, and contact information. A blog can also be a great way to share news and updates with your community.

When designing your website, consider user experience (UX) best practices. This includes ensuring your website is easy to navigate, mobile-friendly, and accessible for people with disabilities. Use clear and concise language, and avoid too much jargon or academic language. Consider adding videos and photos to help illustrate your school’s offerings.

Admission Information

Make it easy for prospective students to learn about your admission process and requirements. Provide a clear and concise guide to the application process, including important deadlines and required documents. Consider offering online applications to make the process even easier.

In addition to basic admission information, consider providing additional resources for prospective students and their families. This can include virtual tours of your campus, videos highlighting specific programs, and testimonials from current and past students.

Student Life

Prospective students want to know what life on campus is like. Highlight your extracurricular activities, clubs, and athletics programs. Use photos and videos to showcase your campus and student life.

Consider creating a dedicated section on your website for student life, where prospective students can learn about the various opportunities available. This can also include information about housing options, dining services, and other amenities on campus.


An online event calendar is a great way to keep your community up-to-date on important dates and events. Consider using a tool like Eventbrite to manage RSVPs and ticket sales.

In addition to academic calendars, consider including information about extracurricular activities and other events happening on campus. These can include guest speakers, performances, and community service opportunities.


Make sure your contact information is easily accessible on your website. Include a phone number, email address, and physical address. Consider adding a live chat feature to help prospective students get quick answers to their questions.

In addition to basic contact information, consider creating a FAQ section on your website to answer common questions from prospective students. This can include tuition and financial aid information, academic programs, and campus life.

Using WordPress for Your School Website

WordPress is a great platform for building and managing your school’s website. It’s easy to use and offers plenty of customization options. It’s free and open-source, meaning you can save money by not using proprietary content management platforms.

When setting up your WordPress site, consider using a professional theme optimized for schools. Ideally, your theme will utilize custom-designed templates for important pages such as admissions, academics, and contact.

Top 10 WordPress Plugins for Schools

      1. Yoast SEO – helps optimize your website’s content for search engines
      2. WPForms – allows you to create custom forms, such as admission applications and donation pages
      3. Gravity Forms – another form builder with more advanced features
      4. The Events Calendar – manages an online event calendar with RSVPs
      5. BuddyPress – creates a social network for your school’s community
      6. LifterLMS – adds e-learning functionality to your website
      7. WP Mail SMTP – improves email deliverability
      8. Sucuri – protects your website from malware and hacking attempts
      9. WP Super Cache – speeds up your website’s loading time
      10. Google Analytics – tracks website traffic and user behavior


    Consider installing these plugins to improve your website’s functionality and user experience. Some of these plugins can help optimize your website for search engines, while others can help protect your site from security threats.


    By focusing on branding, website design, admission information, student life, calendar, and contact, you can create a website that reflects your school’s values and attracts prospective 

    students and their families. You can customize and optimize your website even further using WordPress and its plugins.

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