5 Basic Types of Logos: Which One is Right for Your Business?

5 basic types of logos

A logo is one of the most important elements of a business. It is the first thing that customers see, and it represents your company in a very visual way. That’s why it’s important to choose the right logo for your business. In this blog post, we will discuss 5 basic types of logos and which one is right for you.

There are five basic types of logos: wordmarks, lettermarks, symbols, combination, and badge logos.

Wordmark logo

The wordmark logo is the simplest and most common type of logo. It is simply the name of your company in a specific font or style. Wordmark logos are great for companies with short, simple names that are easy to remember.

Some examples of well-known wordmarks are Google, Coca-Cola, and Pepsi.

coca cola is a wordmark logo

 

Lettermark logo

If you have a company with a long or complicated name, a wordmark logo might not be the best choice. In that case, you might want to consider a lettermark logo.

A lettermark logo is similar to a wordmark, but instead of using the entire company name, it uses initials or the first letter of the company name. Lettermarks are great for companies with long names because they are more concise and easier to remember.

Some examples of lettermark logos are HP, IBM, and CNN.

cnn is a lettermark logo

Symbol logo

The symbol or icon logo is the most common type of pictorial mark. These logos are great for companies that want to be easily recognizable.

Some examples of well-known symbol or icon logos are Nike, Apple, and Shell.

shell has a pictoral logo

If you want your logo to be more abstract, you might want to consider an abstract mark. Abstract marks are logos that use shapes or colors to represent your company. These logos are great for companies that want to be unique and memorable.

Some examples of abstract mark logos are FedEx, BMW, and Pepsi.

Combination Logo

The combination mark logo is the most common type of mascot logo. These types of logos are great for companies that want to be approachable and friendly.

Some examples of well-known combination mark logos are Michelin, Kool Aid, and Mr. Potato Head.

michelin is a combination logo

The badge or emblem logo

Badge and emblem logos are similar to lettermark logos, but instead of using initials or the first letter of the company name, they use a symbol or icon. These types of logos are great for companies that want to be easily recognizable.

Some examples of well-known badges or emblem logos are Harley Davidson, Nintendo, and Starbucks.

Nintendo is a badge logo

Now that you know the five basic types of logos, you can decide which one is right for your business. Which type of logo do you think would be best for your company? Let us know if you’d like us to help with your logo and brand identity.

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