Designing a website that converts is essential for any business, regardless of size. This blog post will discuss tips for creating a website that looks great and helps you generate more leads and sales. We will also provide examples of websites that are doing it right so that you can get some inspiration for your website design. Let’s get started!
Understand your audience
Who are you trying to reach with your website, and what do they want or need from you? When you know your audience, you can design a website that appeals to them and helps you achieve your business goals.
For example, if you are a small business selling products or services, your website should be designed to showcase your offerings and encourage visitors to make a purchase. On the other hand, if you are a non-profit organization, your website should be prepared to educate visitors about your cause and encourage them to donate or get involved.
Once you know your audience, you can move on to the next step.
Make it easy for visitors to find what they’re looking for on your website
Create a clear and concise navigation bar, and use keyword-rich titles and descriptions for all of your pages. Simplified navigation will help visitors find what they need on your website, and it will also help search engines index your pages correctly.
If you want some inspiration for designing an effective navigation bar, check out the examples below.
– Politico has a simple yet effective navigation bar that allows visitors to find the information they need quickly.
– DWR uses a dropdown menu in its navigation bar, which is helpful for visitors who want to explore more of the website.
Include calls to action
Your website should have a clear purpose, and it should be easy for visitors to take the next step, whether that’s making a purchase, signing up for a newsletter, or donating to your cause. You need to include calls to action (CTAs) on your website to do this.
Some examples of effective CTAs include:
– “Buy Now”
– “Sign Up for
High-quality Imagery
Use high-quality images and graphics throughout your website to help illustrate your points and make it more visually appealing. Be sure to use images relevant to your content, and make sure they are high-resolution, so they look great on all devices.
Include testimonials and reviews
If you have happy customers or clients, include their testimonials or reviews on your website. This is a great way to build trust with potential customers and show them that you are a reputable business. You can also include customer logos to show off the brands you work with.
Experiment
Test different layouts, colors, and fonts to see what works best for your particular brand or industry and then implement what works. Try to balance making your website visually appealing and keeping it easy to read and navigate.
Be Curious
Don’t be afraid to ask for help! If you’re not sure how to do something or need some advice, there are plenty of online resources that can guide you in the right direction.
And there you have it! By following these tips, you can create a website that looks great and helps you achieve your business goals. If you need help getting started, contact us today. We specialize in creating beautiful and practical websites for businesses of all sizes.
Thanks for reading!
