WordPress vs Squarespace: A Detailed Comparison

wordpress vs squarespace

WordPress vs Squarespace is a common comparison of two of the most popular website-building platforms available today. WordPress is an open-source content management system, meaning anyone can use its code to create and customize a website. On the other hand, Squarespace is a proprietary website builder that offers beginner-friendly features and design templates.

This blog aims to provide a detailed comparison of WordPress and Squarespace, focusing on why WordPress is the better choice. By the end of this post, you should better understand the advantages and disadvantages of both platforms and be able to make an informed decision about which one is right for your website.

Let’s dive in and explore the differences between WordPress and Squarespace.

Advantages of WordPress over Squarespace

Ease of Use

WordPress offers a user-friendly interface that makes it easy for even the most technically challenged individuals to set up and manage a website. WordPress uses a dashboard content management system that is intuitive and straightforward, allowing you to easily create and edit content, manage your media files, and customize the design of your site.

Squarespace uses a drag-and-drop website builder, which may initially seem easier to use. However, this feature can become limiting in the long run because the design and layout options are confined within pre-existing templates. If you want to make more complex customizations, you may need a deeper understanding of custom CSS or HTML.

WordPress provides a better user experience for all skill levels, particularly those with no coding or design experience.

Advantages of WordPress over Squarespace


One of the key advantages of WordPress over Squarespace is the ability to customize your website fully. With WordPress, you have complete control over the entire website, from the layout and design to the functionality.

WordPress offers thousands of plugins and themes that allow you to customize the look and feel of your website. With just a few clicks, you can easily add features such as contact forms, e-commerce functionality, or social media integration. Moreover, you can manipulate templates and layouts to tailor your design to your specific business needs.

In contrast, Squarespace’s customizability is quite limited. The platform only provides pre-designed templates with limited options for adjustments. Customization is restricted to the templates you work from, and you don’t have full control over the website’s appearance and layout.

WordPress offers a much more robust set of customizability options, letting you create a completely unique website that matches your brand and vision.

Advantages of WordPress over Squarespace

Vast Plugin Library

WordPress boasts a vast and ever-growing plugin library, allowing users to add new features and functionalities to their websites easily. With over 58,000 plugins available in the WordPress directory, users can choose from various options to enhance their website’s performance, add new payment gateways, create custom forms, and more.

In contrast, Squarespace has a limited selection of plugins that only work within the platform’s pre-built infrastructure. While Squarespace does offer some basic features such as e-commerce functionality, ecommerce plugins, social media integration, and blogging tools, it is no match for the plethora of options available on WordPress.

WordPress is an open-source platform, which means that developers from all over the world regularly contribute new plugins. The vast plugin library is one of the many factors that set WordPress apart from Squarespace and why it is a preferred hosting provider for web developers, bloggers, and business owners.

Overall, WordPress’s extensive plugin library empowers users to create unique, feature-rich websites that meet their unique needs far beyond what is achievable with Squarespace.

  1. Yoast SEO: This plugin is one of the most popular plugins for optimizing a WordPress website for search engines. It provides real-time SEO analysis, readability analysis, the ability to set meta descriptions and title tags, and more. This plugin is essential for anyone who wants to improve their website’s visibility on search engines.
  2. Jetpack: This plugin offers a suite of tools that can improve a website’s security, performance, and other aspects. Features include a content delivery network (CDN), downtime monitoring, brute-force login protection, malware scanning, backups, and more. Moreover, Jetpack offers a free package bundled with hosting & paid plans with advanced features.
  3. WooCommerce: This plugin can transform your website into an e-commerce store, making it easy to sell products or services online. WooCommerce provides features such as inventory management, payment gateway integration, order tracking, and a report generator to get full insights into sales and customer behavior.
  4. WPForms: This plugin lets users quickly create custom forms on their web pages and blog posts. The plugin supports an array of fields, including text, email, file upload, date-picker, and more. Built-in templates are also available to save you time and help walk you through form creation.
  5. Monster Insights: This Google Analytics plugin helps you track your website’s traffic, engagement, and other important metrics. With this plugin, you can easily set up Google Analytics tracking on your website without manually inserting a tracking code.
  6. Elementor: This plugin is an advanced visual builder that enables users to create custom layouts, pages, and website designs without knowing how to code. Elementor provides users with a visual drag-and-drop editor and a wide selection of pre-built blocks and templates, making it easier to create professional website designs.
  7. Contact Form 7: This plugin allows you to create simple yet flexible contact forms using custom fields and an intuitive management dashboard. Contact Form 7 is flexible, customizable, and supports multiple contact forms on your site. Moreover, it provides users with multiple contact forms, spam filtering, file upload, and more options.

These plugins represent a small selection of the thousands available for WordPress, and installing the best combinations of plugins can help improve the overall design, functionality, and performance of a website built on WordPress.

Advantages of WordPress over Squarespace

Open-Source Platform

WordPress is an open-source platform developed and maintained by a community of developers from around the world. This means anyone can download the software for free, customize it to their needs, and contribute to the codebase. This collaborative approach has resulted in a platform that offers unparalleled flexibility and functionality.

The benefits of open source software are manifold. Because there is no proprietary code, users can customize and extend the software’s functionality. Individuals or agencies can do customization, so everything from basic customizations to advanced development are possible. Moreover, the open-source nature of WordPress ensures the platform’s continued relevance, as there is always a community of developers working towards improving and extending the software with new features and bugfixes.

In contrast, Squarespace is a closed-source platform, meaning it’s proprietary software owned and maintained by Squarespace. This limits the options for customization and restricts the ability to add functionality not provided by Squarespace pre-built solutions. Squarespace is a great option for those who need a quick, visually pleasing hosted website builder but make it difficult to achieve a more advanced or complex a website builder.

Overall, WordPress’s open-source platform provides users with flexibility and customization not found in Squarespace, making it the preferred choice of developers, bloggers, and business owners.

Better Control Over SEO in WordPress

If you’re a blogger or business owner, you’re probably already aware of the importance of Search Engine Optimization (SEO). It’s the practice of making your website more visible and attractive to search engines like Google, thus driving more traffic to your website. One of the key advantages of using WordPress over Squarespace is the control it gives you over your website’s SEO.

How WordPress Provides Better Control Over SEO of the Website

WordPress is specifically designed to be SEO-friendly. It offers a range of tools and functionalities that allow you to optimize your website in an impossible way with other platforms like Squarespace. For instance, WordPress allows you to add meta descriptions, title tags, and header tags to your pages and blog posts, which makes it easier for search engines to understand your website. WordPress also has a range of plugins, such as Yoast SEO, that can help you optimize your website, generate sitemaps, and improve your website’s loading speed.

WordPress also provides the flexibility to tweak your website’s code at the highest level, which is not an option with a closed-source platform like Squarespace. This means that developers can customize everything related to SEO, from the way the website uses built-in blogging tools to the way it functions.

Comparison to Squarespace’s SEO Features

Squarespace offers some basic SEO features, such as adding alt text to images and meta tags. But, this is not nearly as sophisticated as WordPress. Squarespace also lacks the extensibility of WordPress plugins. Squarespace users have to work within the constraints of a limited/customized set of the various Squarespace templates and site templates that make customizing their own Squarespace site or website for SEO almost impossible.

Moreover, some users have reported that switching to Squarespace from WordPress has decreased search engine rankings because of the limited SEO optimization options, which is something WordPress users would not face.

In conclusion, WordPress provides better control over SEO, allowing users to make the most of their website’s online visibility and ranking. Want to take your website’s SEO to the next level? Use WordPress.

  1. Yoast SEO: One of the most popular SEO plugins for WordPress users, Yoast SEO gives you complete control over your website’s on-page optimization. The plugin comprehensively analyzes your website’s content and suggests improvements to make it more search-engine friendly. Users can customize title tags, meta descriptions, and more.
  2. All in One SEO Pack: Like Yoast SEO, All in One SEO Pack is another popular SEO plugin for optimizing WordPress websites. The plugin offers easy integration with Google Analytics, a built-in XML sitemap generator, meta tags, and the ability to optimize your site for social media sharing.
  3. Schema Pro: Schema Pro is a plugin that allows you to add markup and schema to your content. This makes it easier for search engines to understand the content on your website and display more relevant information in the search results.
  4. Broken Link Checker: Broken Link Checker is a plugin that automatically scans your website for broken links, 404 errors, and more. Having broken links in your website can negatively impact its SEO and user experience, so keeping them in check is essential.
  5. Rank Math: Rank Math is an SEO plugin that helps optimize your website for search engines. The plugin offers a range of features, including post optimization, tracking keywords, site analysis, Google search console integration, and more.
  6. SEOPress: SEOPress is an all-in-one SEO plugin that helps you optimize your website for search engines. The plugin offers meta tags, sitemap creation, social media integration, and more features.
  7. Google XML Sitemaps: This plugin helps search engines like Google, Bing, and Yahoo better to index your website with a special XML sitemap. It generates a sitemap in a way that search engines can easily understand.

These plugins provide WordPress users with various features to optimize their website’s search engine ranking and drive more traffic.

Comparison of Features: Design Options

One of the most significant differences between WordPress and Squarespace is the level of design options and customization capabilities each platform provides. WordPress offers a vast array of design themes, templates, and customization options, while Squarespace takes a more minimalistic approach to design.

WordPress’s Design Options and Customization Capabilities

WordPress offers thousands of themes and templates you can choose from, each with its unique style, layout, and design elements. These themes come in both – free and paid versions, and with a page builder plugin like Elementor, Gutenberg, or Beaver Builder – the website’s design can be wholly customized as per users’ requirements. Moreover, WordPress allows for HTML and CSS customizations, which enables developers to tweak the code to add new design elements to the website.

Comparison to Squarespace’s Minimalistic Design Approach

On the other hand, Squarespace has fewer Template/Theme options, and its design approach is minimalistic. Squarespace offers customization options like editing colors, fonts, and layout elements. But the overall design is limited by the templates provided by Squarespace, often making it challenging to customize the design beyond the given templates.

  1. Astra: Astra is a customizable and lightweight theme optimized for speed. It offers a range of pre-built templates and integrates with page builder plugins like Beaver Builder, Elementor, and Gutenberg.
  2. Divi: Divi is a visually stunning theme with a drag-and-drop builder to help users create customized designs. It features a range of pre-built templates and options for customization.
  3. Schema: Schema is a theme optimized for search engine optimization (SEO). It features fast page load times, clean code, and a range of customization options.
  4. Avada: Avada is one of the most popular WordPress themes, downloaded over 700,000 times. It’s highly customizable and offers a range of pre-built templates and design elements.
  5. OceanWP: OceanWP is a lightweight theme designed for speed and customization. It features a range of pre-built demos and integrates with popular page-builder plugins
  6. Enfold: Enfold is a versatile, responsive theme with a drag-and-drop page builder. It offers a range of pre-built templates and customization options.
  7. Hestia: Hestia is a modern and stylish theme that integrates with popular page builder plugins. It offers a range of pre-built templates and customization options.

These are just a few examples of the many WordPress themes available. Each theme offers different features and options, so finding the one that works best for your website’s needs is crucial.

  1. Brine: Brine is one of the most popular templates on Squarespace. It’s versatile and offers a range of design elements, including full-bleed banners, index pages, and stacked image layouts.
  2. Pacific: Pacific is a popular template for a minimalist, clean design. It features a subdued color palette, customizable cover pages, and full-width banners.
  3. Bedford: Bedford is a well-established template on Squarespace. It’s designed for small businesses and offers a range of features, including customizable footers, cover pages, and full-width gallery blocks.
  4. Avenue: Avenue is popular with those who want a clean and modern look. It features customizable banners and index pages, which can be used to create a visually dynamic website.
  5. Forte: Forte is a template that has a distinctive look. It’s perfect for those who want to showcase creativity with its full-width banner and customizable layout.
  6. Marta: Marta is a minimalistic template designed for bloggers. It’s easy to use and has various features, including a customizable sidebar, index pages, and full-width banners.
  7. Farro: Farro is popular with those who want a unique and artistic look. It features a customizable banner slideshow, full-width index pages, and stacked image layouts.

These four squarespace template are just a few examples of the many Squarespace templates available. Each other Squarespace template website template offers different features and design options, making it easy to find the perfect fit for your own own own Squarespace website template website here.

While Squarespace’s minimalistic approach can make the platform easy to use, it also has its limitations. If you’re looking for complete control over the design elements of your website, then WordPress is the way to go.

WordPress offers significant customization and design options, ensuring that users can create unique, functional, and visually appealing websites. Meanwhile, Squarespace’s design options might be suitable for basic websites, but users lack the flexibility and customizability as WordPress offers.

Squarespace Ecommerce Features:

  • Product Listings: Squarespace enables users to create product listings specifying the price, description, attributes, and other details about the products they want to sell.
  • Payment Processing: Squarespace provides payment processing options through Stripe and PayPal, so users can securely accept payments.
  • Inventory Management: Squarespace offers a simple inventory management system where users can track how many products they have in stock.
  • Tax and Shipping: Squarespace enables users to set up tax rates, shipping rates, and handling fees.
  • Abandoned Cart Recovery: Users can recover abandoned cart sales using reminder emails and incentives.

WordPress Ecommerce Features:

  • Product Listings: WordPress offers a range of plugins, such as WooCommerce, Easy Digital Downloads, and MemberPress, enabling users to list their products with in-depth customization options.
  • Payment Processing: WordPress provides payment options for its e-commerce plugins, such as credit cards, PayPal, Stripe, and more.
  • Inventory Management: WordPress plugins enable users to manage inventory, track stock levels, and receive notifications when products are low in stock.
  • Tax and Shipping: Tax and shipping options can be customized for each product and customer based on location, weight, and other factors.
  • Abandoned Cart Recovery: Plugins like WooCommerce can recover lost sales by sending reminder emails and offering discounts and other incentives.

Overall, both Squarespace and WordPress offer a range of various ecommerce functionality and features that enable users to sell products online. The right choice depends on the user’s website needs, budget, and technical expertise. Squarespace is simpler to use, while WordPress has a wider range of customization options.

WordPress is known as one of the most popular blogging platforms in the world. It offers a range of built-in features specifically designed to help bloggers create and manage their content. Here are some of the top WordPress blogging tools available:

WordPress Blogging Tools


WordPress offers a robust Gutenberg editor, enabling bloggers to create and edit content easily. The editor features a block-based layout, allowing users to add, arrange and modify content blocks such as images, paragraphs, and buttons.


WordPress offers a vast range of plugins, including content-sharing plugins (such as Jetpack and Shareaholic), contact form plugins (such as Gravity Forms and Contact Form 7), and SEO plugins (such as Yoast SEO and SEOPress). With over 58,000 plugins available in the WordPress plugin repository, there is a plugin for almost every blogging need.


WordPress offers a range of customizable themes, enabling users to personalize their blog wordpress site’s design per their preferences. The themes can be customized to change website colors, backgrounds, typography, WordPress themes and site layout.


WordPress offers built-in analytics that help users keep track of their website’s performance and visitor engagement. If more detailed analytics are required, many plugins, including Google Analytics, are available.


WordPress offers a built-in commenting system that allows bloggers to interact with their readers. It can be customized to require name and email registration or be open for anyone to comment. Alternatively, there are plugins available that provide advanced commenting features like live chat or threaded commenting.

In conclusion, WordPress offers a range of built-in features and premium plugins, making it a great platform for bloggers. With its powerful editor, a vast range of plugins, customizable themes, and analytics, users have complete control over their blogging experience.

Self-Hosted WordPress

Self-hosted WordPress, or WordPress.org, is a fully customizable WordPress platform allowing users to host their installed WordPress website on their web server or with a hosting provider. Unlike Squarespace, WordPress offers complete control over your install WordPress website, including access to the code and the WordPress website and the ability to upload plugins and custom themes.

Advantages of Self-Hosted WordPress

  • Complete Customization: With self-hosted WordPress, users have complete control over their website’s design, functionality, and code. This allows for complete customization and flexibility, making it ideal for businesses or individuals with specific website needs.
  • Endless Integration Options: Self-hosted WordPress offers integration options with thousands of third-party plugins, including e-commerce, social media, analytics, SEO, and more. This enables users to extend their website’s functionality without coding or hiring a developer.
  • Better SEO: WordPress is optimized for search engines right out of the box, making it easier for users to rank their website in search results. This is mainly due to the platform’s clean code, search engine-friendly URLs, and automatic tagging and pingback features.
  • Scalability: Self-hosted WordPress can handle websites of all sizes, from small personal blogs to large-scale enterprise websites with millions of monthly visitors.

Disadvantages of Self-Hosted WordPress

  • Technical Expertise Required: Self-hosted WordPress requires technical knowledge and expertise to set up, maintain, and customize. This can be challenging for those without technical experience or those who do not have the budget to hire a developer.
  • Hosting and Software Costs: Users must factor in hosting and software costs when using self-hosted WordPress. This can vary widely from a few dollars per month for shared hosting to hundreds for dedicated server hosting.

In conclusion, self-hosted WordPress offers complete customization, endless integration options, better SEO, and scalability, making it ideal for businesses or individuals with specific website needs. However, it requires some technical knowledge and expertise and may have associated hosting and software costs.

Comparison of Pricing Tiers: WordPress vs. Squarespace

When selecting a website building platform, pricing is an essential consideration. WordPress and Squarespace have different pricing structures with varying features, customization, and performance levels. Let’s look at the pricing tiers for each platform and the features available.

WordPress Pricing Tiers

WordPress is fundamentally free; however, users must pay for web hosting, and specific features such as premium themes and plugins.

  • Free: The basic version of WordPress software is free to use; however, users must buy hosting separately.
  • Premium: Users can buy premium themes and plugins for advanced customization and functionality. The prices for themes and plugins vary, ranging from a few dollars to several hundred dollars.
  • Managed Hosting: Managed WordPress hosting services such as WP Engine or FlyWheel provide hosting, security, and other essential features for a monthly fee. Prices start at $25 per month.
  • Developer: Developers and agencies can buy the enterprise version of WordPress with custom features and more significant support starting at $2700 per year.

Squarespace Pricing Tiers

Squarespace’s pricing structure is more straightforward, offering four pricing tiers:

  • Personal: Comes with unlimited storage, bandwidth, and up to 2 contributors, priced at $16 per month. It doesn’t include advanced features such as e-commerce and email hosting.
  • Business: Priced at $26 per month, the business plan includes a custom domain, advanced website analytics, and unlimited contributors.
  • Basic Commerce: Squarespace Basic Commerce costs $30 per month and adding e-commerce features such as product listings, tax, and cart abandonment recovery tools.
  • Advanced Commerce: Priced at $46 per month, Advanced Commerce offers advanced e-commerce analytics, label printing, and abandoned checkout recovery.

Comparison of Pricing Tiers and Features

WordPress offers a wider range of customization and advanced features but can also be more expensive. Users must pay for managed web hosting, premium themes and plugins, and customized features. On the other hand, Squarespace provides a straightforward pricing structure, with all the essential features included, making it less complex for users who only need to create simple websites.

In conclusion, each platform’s pricing and features depend on the users’ requirements. WordPress is an excellent platform for those who need more advanced features and customization options. In contrast, Squarespace’s user-friendly interface and simple pricing options cater to those who don’t have a lot of website-building experience.

Hidden Expenses of Squarespace

While Squarespace offers a user-friendly platform for website building with straightforward pricing tiers, users should be aware of additional expenses that may not be immediately evident.

Custom Domain Name

To establish a web hosting account with the squarespace website for sites with a professional image, businesses should use a custom domain name. While Squarespace offers basic branding free domain name options for their Personal and Business plans, users must buy a free custom domain name separately. This can range from $10 to $20 per year, depending on the availability of the free domain name.

E-commerce Transactions Fees

While Squarespace offers e-commerce features, users should be aware of the transaction fees charged by Squarespace for each sale processed on their platform. The Basic Commerce and Advanced Commerce plans have a 3% transaction fee. This means that if you sell a product worth $100, Squarespace will keep $3 for each purchase.

Third-Party Integration

Squarespace offers built-in integrations with several third-party services, but some third party plugins and integrations may require additional expenses. For instance, integrating services like Constant Contact email marketing or Acuity Scheduling requires additional fees ranging from $10 to $50 per month, depending on the service.

Website Migration

You may incur an additional fee if you want to migrate your website from Squarespace to another platform. While Squarespace has tools for exporting your content and data, transferring files to another web hosting provider or account hosting provider will require technical expertise. Squarespace charges a one-time fee of $149 for website migration, but if you choose a web hosting provider or account hosting provider that offers free migration, you can avoid this expense.

While Squarespace is an excellent choice for users looking for a simple and user-friendly option for building a website, it’s essential to consider the potential additional expenses. With the hidden costs of domain name and transaction fees, Squarespace can become a more expensive solution than users anticipate.

Should I Use Squarespace?

After comparing the features, design options, and pricing tiers of Squarespace and WordPress, it’s clear that WordPress is the better choice for users who need more advanced customization options, features, control over their website’s SEO, and better value for their money.

WordPress’s vast range of themes and templates, thousands of plugins, and customization capabilities make it the best choice for those who want a unique, professional website. The platform offers users complete control over their design and SEO, with a wide variety of plugins to enhance website performance and functionality.

In contrast, Squarespace’s design options are limited, and users may incur additional expenses beyond their monthly subscription fees. While Squarespace blogging tools may be sufficient for those who need to create a simple website quickly, it cannot compare to WordPress’s advanced customization offerings.

In conclusion, WordPress is the better choice for users who want full control over their website’s design, SEO, and features, with more value for their money.

When to Use Squarespace

While WordPress offers greater customization options and control over SEO, Squarespace may still be a better fit for certain situations. Here are a few scenarios where Squarespace might make sense:

Simple Websites

Squarespace offers an easy-to-use platform with minimalist design options and a straightforward pricing structure for users who need to create a simple website quickly.

Limited Technical Knowledge

Squarespace’s user-friendly interface and drag-and-drop page builder make it a great option for those who do not have advanced technical knowledge or coding skills. Squarespace’s platform is designed to be intuitive and easy to use, so even beginners can easily create a professional-looking website.

Small Budget

If you’re on a tight budget and don’t need advanced customization options or layers of functionality, Squarespace might be a more affordable option than WordPress. With a simple pricing structure and no additional expenses beyond the monthly subscription fee, Squarespace can be a cost-effective solution.


Squarespace offers built-in ecommerce features in-commerce features, even in its basic plans, making it a great option for small business owners or entrepreneurs looking to establish an online store. Squarespace enables users to easily set up product listings, track inventory, process payments, and more.

Squarespace vs WordPress

Squarespace and WordPress are two of the most popular website-building platforms, but they differ in many ways. Here’s a comparison of Squarespace vs WordPress:



  • User-friendly interface with drag-and-drop page builder
  • Minimalist design options
  • No technical knowledge is necessary
  • Affordable pricing structure
  • Built-in eCommerce


  • Limited customization options
  • Additional expenses beyond monthly subscription fees
  • Limited third-party integrations
  • Limited scalability
  • Limited control over SEO



  • Completely customizable with access to code and plugins
  • Large community and developer support
  • Wide range of third-party integrations
  • Excellent scalability
  • Complete control over SEO


  • Technical knowledge required
  • Hosting and software costs incurred
  • Security concerns without proper maintenance
  • Steeper learning curve
  • Customization can be costly


In 2023, the debate between WordPress and Squarespace still rages on. While Squarespace offers a user-friendly platform for simple websites, WordPress remains the top choice for those who require more customization, control over their website’s SEO, and more advanced functionality.

There are situations where Squarespace may be a better fit, such as for those who need a simple website quickly, have limited technical knowledge, small budgets, or require e-commerce functionality. However, WordPress is the better choice for those requiring more customizability, control, and functionality.

Ultimately, the decision between WordPress and Squarespace comes down to each website builder’s needs and objectives. It’s crucial to consider what features and functionality your website builder really requires and what budget you’re working with before deciding on a website-building platform.

In conclusion, whether you choose WordPress or Squarespace, you must make an informed decision and choose the platform that best meets your website’s needs. Your website is a crucial aspect of your online business presence, and choosing the right platform can make all the difference in reaching your online business or personal objectives.

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